There is an interesting story behind the name Raven Loon in the company name Raven Loon Communications, in which Joan Witte is the principal. I’ll let you go to the Raven Loon Communications web site and read about how she came up with the name. Click on the About tab once you get there and scroll down to the story about the name. What the story says to me about Joan is that here is a lady who does her homework and understands the impact of even subtle things in the way one establishes and communicates a brand image. Attention to detail is very important and Joan doesn’t miss a thing.
Joan is a fellow ex-pat of the big corporate world. Like me she had many years working for and with some of the larger companies and organizations in Southeast Michigan; in her case that included time at Ford Motor and the University of Michigan. She was a key player in the marketing and PR organizations of those organizations and was involved with many of the big projects that have had major publicity efforts over the last few decades. Joan has also had major involvement in the planning and execution of the publicity and marketing efforts that accompanied some of SE Michigan’s largest infrastructure projects. Those campaigns of TV ads and newspaper articles and neighborhood information sharing events to explain and soften the impact of major road or bridge closures for rebuilding don’t just happen. People like Joan plan them and make them happen, and she did for some of the biggest projects in this area.
Joan is now applying the knowledge and techniques that she developed from those corporate experiences to the world of small to medium businesses and non-profit organizations.
Not every company can afford big, expensive ad and PR campaigns for new product launches or major new projects; however no company can afford to go into those types of things blind. Joan helps companies understand the “who, what, when, where, why and how” of what they need to do in marketing and PR in order to be more successful. She can also help with answering the questions “how much to spend, on what and where”, to achieve the maximum return from whatever limited budget is available. Without those insights you might be just as well off to open the front door and toss the money you’re spending on advertising and marketing out on the street in hopes of attracting a crowd. You really don’t know.
The bottom line is that Joan understands marketing and public relations and can help organizations of any size answer questions like these:
Is what I’m doing now for marketing effective? If not, what needs to change? Do I have a clear brand message that people can identify and remember?
How do I measure the effectiveness of my marketing and PR efforts and expenditures and why is that important?
Do I understand the audience that my marketing is aimed at and perhaps the audience that it should be aimed at?
Why do I need a web site and presence on Social Media? Am I using the tools available through Social Media and my Web Site to the best advantage or should my efforts be refocused.
How can I do something that will make my business stand out in a crowded field and get people to choose to call me, instead of a competitor?
What steps can I take and techniques/media can I use to best get my message out to my target audience?
For infrastructure projects - What steps do I need to take to best deal with the community impact of (if any) and reaction to the project that I’m planning.
Joan’s services range from simple sit-down sessions to discuss your business’ current marketing efforts and explore potential new directions; all the way to planning and executing full blown campaigns that combine marketing and public relations efforts in support of a new business or a new brand or the rejuvenation of an existing business/brand.
Joan doesn’t do things like web design or graphic design, but she can sure help you understand how your web site needs to be positioned and what messages it needs to project in order to help get across your message, as a part of your overall marketing plan. I’m sure that if you needed a web designed or a new logo designed by a graphic artist Joan can draw upon a web of collaborators that she has established over time to help with those things. Joan also represents a line of promotional materials that might become a small part of an overall marketing strategy.
I’ve enjoyed getting to know Joan and understanding her approach to what she does and appreciating her level of professionalism. I can highly recommend her. So, before you let worrying about all of the marketing and public relations issues involved with your business turn you into a raving loon, get help from The Raven Loon. Call Joan for that first sit-down meeting. You’ll be glad you did. The Raven Loon Communications - 248-438-6786.